Marketing can feel like juggling 10 tennis balls while running in a treadmill with other people throwing tennis balls at you. ![]() Pulling out the right concept or framework for the right problem at the right time can be overwhelming. An apparent challenge can be that there are so many of them. They are not mind-blowingly complex they are common sense. To deal with this challenge, marketing offers various concepts and frameworks. Marketing hence requires not only analytical skills but also creativity and strategic thinking. Limitations in options and resources add further complications. In practice, this knowledge is based on imperfect information about markets, customers, and competitors. ![]() Marketing is a fascinating field whose challenge lies in making choices and proposing actions based on understanding of human behavior in different contexts. 58302-01 - Kolloquium: Competing in a Simulated Market: Running the Marketing Department 3 KP Semester
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